Personal Branding

Introduction:

Module 1:

• Defining Yourself (I)
• If You Don’t, They Will
• Brand Mantra
• Be Real
• SWOT Analysis
• Knowledge Check

Module 2:

• Defining Yourself (II)
• Pillars
• Passions
• Define Your Strengths
• The Three Cs
• Knowledge Check

Module 3:

• Controlling and Developing Your Image
• Clear and Defined
• Consistent Image
• It Takes a Commitment
• Live It Every Day
• Knowledge Check

Module 4:

• Personal and Professional Influences
• Corporate and Personal Integration
• They Will Influence Each Other
• Be a Professional
• Build Rapport
• Knowledge Check

Module 5:

• Sharpening Your Brand
• Blogging
• Authenticity Is Key
• Transparency
• Networking
• Knowledge Check

Module 6:

• Appearance Matters
• First Impressions
• Rise Out of the Crowd
• True Reflection
• Dress for Success
• Knowledge Check

Module 7:

• Social Media (I)
• Needs Constant Monitoring
• Security
• Have an Objective
• Promote
• Knowledge Check

Module 8:

• Social Media (II)
• It’s a Tool
• Content is King
• Have a Gimmick
• Don’t Ignore Any Mentions
• Knowledge Check

Module 9:

• Brand Management During a Crisis
• Caught in a Bad Spot?
• Never Burn a Bridge
• Information
• Monitor and Respond
• Knowledge Check

Module 10:

• Branding Personality Traits
• Identify Your Unique Values
• Be Bold
• Think Outside the Box
• Fail. Learn. Repeat.
• Knowledge Check

Assessment:

• Post Test